When, why, and how to use Design Thinking methods to solve problems and create opportunities for organisations and individuals
Design Thinking is a framework for product or service innovation that focuses on enhancing a user’s experience with your product or service.
In applying the framework, we create artifacts that capture our understanding of the current user experience, and then we generate scenarios, prototypes, and roadmaps that resolve the issue and create potential for growth.
In this workshop, we uncover the user’s “pains and gains” when they use your service or product (or similar services or products). We then generate ideas and scenarios that address these pains and gains, converging on a set of opportunities for innovation.
“There are three spaces to keep in mind: inspiration, ideation, and implementation. Inspiration is the problem or opportunity that motivates the search for solutions. Ideation is the process of generating, developing, and testing ideas. Implementation is the path that leads from the project stage into people’s lives.” http://www.ideo.com/about/
Innovation with Design Thinking aims to optimize the “desirability, feasibility, and viability” of a product or service.
In the following articles in this series, we’ll look at how we create artifacts that help us to capture our understating of the users’ problem(s), define the business challenge, and generate ideas for solutions.